Covid 19 Crisis - Saving Food and Aiding Farmers

Turning a Complex Message into Action

During the COVID-19 pandemic, the suspension of entry for foreign and Palestinian workers created a severe labor shortage for Israeli farmers.

Hashomer Hachadash (The New Guard) turned to us to create a presentation that would help recruit workers and volunteers to support Israeli agriculture. The challenge was more than simply presenting the facts. The presentation needed to communicate urgency, create an emotional connection, and turn a national crisis into a clear and compelling call to action.

Our Approach: We translated the organization’s message into a strong visual narrative, carefully integrating Hashomer Hachadash’s existing brand language throughout the presentation. Every visual element was designed to strengthen the story — creating a clear flow between the challenge, the human impact, and the opportunity for people to make a difference.

The Impact: The result was a powerful, engaging and action-oriented presentation that helped communicate the urgency of the situation and played a significant role in mobilizing volunteers to support Israeli farmers. More than a presentation — a communication tool designed to create impact.

This project demonstrates our approach to presentation design: combining strategic thinking, visual storytelling and high-end design to turn complex messages into presentations that people understand, remember and act upon.